Monthly Archives: March 2017

22 Mar

Tips for Effective Public Works Project Email Subject Lines

The email subject line is critical for your public works projects email campaigns. A well-crafted subject line can immediately grab the recipient, and engage them into opening the email. But a poorly directed subject line will result in the email hitting the trash folder. Below are tips for writing effective email subject lines. Keep it […]

8 Mar

Measuring Your Healthcare Marketing Metrics: How to be a Rockstar

We have all been in that meeting with the hospital leadership team. The one where you prepared for days to discuss the ins and outs of your comprehensive marketing communications strategy. Then the conversation takes a very sudden turn to an entirely different area of focus and everyone is excited about moving in that direction. […]