Category Archives: Advertising

27 Sep
14 Jun

Your Data Needs a Facelift, and Design Can Help

I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]

3 May

The Fyre Festival and the Power of Marketing

If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]

19 Apr

How Do You Make Your Messaging Stand Out? Do Like Papa John’s

Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]

8 Feb
18 Jan

How to Speak Designer-ese

By Abby Brown, Creative Associate  If you work in an environment that puts you anywhere near a designer, you might notice that we have our own language. The words “Helvetica,” “PMS,” “InDesign” and “kerning” make perfect sense to your designer colleagues, but might leave you scratching your head. Familiarizing yourself with some basic design lingo […]

23 Nov
17 Aug

Design Do’s and Don’ts

By Abby Brown, Creative Associate As the Creative Associate at Rasor, I handle all things design-related. I work with some wonderful and creative marketers who all place value on design, as do many other professionals in the marketing world. Marketing and design are intertwined, whether you want to admit it or not. Need some convincing? […]

22 Jun
11 May

Please Don’t Spike My Eggnog: How to Learn from Big Brand Fails

By Abby Brown, Creative Associate The world of marketing is often a nerve-racking place to navigate. There are numerous variables to consider when reaching an audience: messaging, visuals, copy, positioning, etc. It’s important to have a reliable team that will ensure each detail is covered. Unfortunately, we’re only humans. Sometimes details are forgotten, mistakes are […]