Category Archives: Content Marketing

31 May

Map Design Tips to Clearly Communicate Your Improvement Project

A well-designed project map is a beautiful thing – it can help explain a project and reinforce your brand. When you’re using maps to help communicate your project to the public, you want to make sure they’re uncluttered, clearly branded and clearly labeled. Below are a few examples of maps the Rasor Public Involvement Team […]

17 May

Stuck with a Blank Page? Here’s Where to Look for Inspiration

Oftentimes when our team creates blogs, we’re inspired by client work, industry news or random sources of information (like pizza or office dogs). But, every once in a while, writer’s block hits and it feels impossible to come up with anything uniquely new. So, we turn to some of our favorite sources of inspiration to […]

22 Mar

Tips for Effective Public Works Project Email Subject Lines

The email subject line is critical for your public works projects email campaigns. A well-crafted subject line can immediately grab the recipient, and engage them into opening the email. But a poorly directed subject line will result in the email hitting the trash folder. Below are tips for writing effective email subject lines. Keep it […]

13 Apr

Large Pizza with Pepperoni and Happy Faces: How Emojis are Helping Brands

By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]

23 Apr

The Art of Marketing in 140 Characters or Less

By Kasi Detmer, Account Associate I often find myself grumbling when writing tweets for marketing clients when I’m one character over the 140 limit. “But I NEED that hashtag, I NEED that word.” The character limit is what makes Twitter so amazing and so frustrating. Lately I’ve been fascinated by short stories that meet the […]

19 Nov

So You Want Your Story in The New York Times: 4 Tips for Pitching Stories to Media

By Kasi Detmer, Account Associate You want to come across as the savvy public relations professional that you are but it can seem intimidating to think about pitching stories to major media outlets. As a Cincinnati public relations professional I spend a lot of my time doing media relations, a part of that being spent […]

27 Aug

Ellie Goulding: Teen Romance Queen

By: Jimmy Caccamo, Account Associate Ellie Goulding is a 28-year-old English singer-songwriter. She burst onto the scene in 2010. Goulding’s unique voice and heartfelt lyrics have captured the hearts of many men and women around the U.S. and the world. As a marketer working at a Cincinnati marketing and communications firm, my mind wanders to […]

29 Oct

Here Are Some Marketing Tie-Ins We Actually Want to See

By Erika Turan, Senior Account Executive Have you heard about “50 Shades of Grey?” Of course you have. The salacious novel burst onto best seller lists in 2012 and has since spun off everything from sexy hotel packages to a controversially-cast movie currently in development. But are you ready for the official “50 Shades” wine? […]

22 Aug

Why You Should Listen to Music at Work

By Kaity Dunn Account Associate One of the things I enjoy about working at Rasor Marketing Communications is the collaboration and camaraderie I share with everyone who works here. A perk of working at this Cincinnati public relations agency is the “open floor” plan of our desks that enables me to quickly ask a question […]

4 Jun

Three Lessons From Dove About Brand Association

By Jimmy Caccamo Intern Many of you know of Dove’s most recent advertising ingenuity. The Dove Real Beauty “Sketches” clip (links copied below) has hit another homerun. The clip has 114 million hits in 25 languages stretching to 33 Dove Youtube channels. Does this ad reinforce product loyalty? Does it convert non-Dove brand users to […]