Category Archives: Public Relations

20 Sep

Why You Need Key Messages for Your Public Works Projects

From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]

13 Sep
28 Jun
25 Jan

Three Content Ideas For Your Public Works Social Media Accounts

The beauty of social networking sites, whether you’re in Cincinnati or Sacramento, is that you control your message. With billions of users on Facebook and millions on Twitter, social media helps you meet people where they are, which is a huge benefit to your public involvement endeavors. Once you’ve set up your accounts on the […]

7 Dec
28 Sep

Interview Advice: Just Be You

By Victoria Knepp, Account Associate Stumbling over words, sweaty armpits and “um…um…um,” are some of the many terrors that so many associate with job interviews. Oftentimes people think of a job interview as a place to embellish themselves, put on their best suit, and speak as eloquently as possible. These are all great practices, but […]

3 Aug

Public Relations: It’s Not About Party Going and Spin Doctoring

By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]

6 Jul

The 5 Qualities You Need for an Agency Career

By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more.  Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think […]

8 Jun
13 Apr

Large Pizza with Pepperoni and Happy Faces: How Emojis are Helping Brands

By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]