Tag Archives: Communications

19 Apr

How Do You Make Your Messaging Stand Out? Do Like Papa John’s

Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]

14 Sep

Engage Me!

What Cancelled TV Shows Can Teach Us About Marketing Engagement By Libby Esterle, Senior Account Executive  Awhile back, I wrote a blog about simply losing interest in pinning oodles and oodles recipes, décor ideas and crafts that A) were really just taking up my time and B) things I actually NEVER went back and referenced […]

3 Aug

Public Relations: It’s Not About Party Going and Spin Doctoring

By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]

25 May
6 Oct

My Type of Football Fan

By Kaity Dunn, Account Executive Before moving to Cincinnati just over two years ago, I lived in Indianapolis with my family. Often, when people hear that I’m from Indy, they’ll ask me if I’m a Colts fan.  I typically respond in the affirmative because I like it when the Colts win. However, the problem with […]

24 Aug
23 Apr

The Art of Marketing in 140 Characters or Less

By Kasi Detmer, Account Associate I often find myself grumbling when writing tweets for marketing clients when I’m one character over the 140 limit. “But I NEED that hashtag, I NEED that word.” The character limit is what makes Twitter so amazing and so frustrating. Lately I’ve been fascinated by short stories that meet the […]

25 Feb

4 Business and Life Lessons I Learned From Spelling Bees

By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]

12 Nov

4 Reasons Why Creating a Podcast Will Build Your Brand

By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]

30 Jul

Don’t You Take That Tone With Me! 4 Ways to Capture Tone and Voice in Writing

By: Erika Turan, APR, Senior Account Executive My job at a Cincinnati marketing communications agency is a little like being an actress. At least, this is what I tell myself when I’ve got writer’s block and a deadline. To write successfully means that my colleagues and I often need to assume the voice of our […]