Author Archives: Libby Esterle

12 Oct

How A Deep Dive Can Elevate Your Business

One of the things I like best about working for a leading Cincinnati-based marketing and communications agency is the variety of projects and clients—from developing creative campaign concepts to writing copy to refreshing branding–every day brings something a little bit different to keep me on my toes.    And one of my favorite projects is conducting comprehensive communications audits for our valued clients. […]

28 Jun
21 Dec

Technically Speaking

By Libby Esterle, Senior Account Executive As a member of an award-winning Cincinnati-based marketing and communications agency, we aim to blog about topics that are A) of interest to our readers and B) also share some insights/key learnings and, most of the time, they are focused on best practices. This is not one of those […]

7 Nov
14 Sep

Engage Me!

What Cancelled TV Shows Can Teach Us About Marketing Engagement By Libby Esterle, Senior Account Executive  Awhile back, I wrote a blog about simply losing interest in pinning oodles and oodles recipes, décor ideas and crafts that A) were really just taking up my time and B) things I actually NEVER went back and referenced […]

24 Feb

And…Action (Plans)! How to Keep on Task and on Budget. Easily and Efficiently.

By Libby Esterle, Senior Account Executive Someone once said “There is more than one way to skin a cat.” True. Also morbid. And gross. Even for someone who prefers dogs. But the sentiment is accurate. People can tackle projects, solve problems and complete tasks successfully and through a myriad of ways, depending on their personalities, […]

22 Oct

4 Practical Life and Business Lessons from 4 Impractical Jokers

By Libby Esterle, Senior Account Executive To help weather my way through a recent TV show drought, I stumbled upon, and subsequently began, binge-watching “Impractical Jokers” on TRU TV. For those of you who are not familiar with this hidden-camera show, the basic premise is that four lifelong friends (“the guys”) compete to embarrass each […]

13 Jul
25 Feb

4 Business and Life Lessons I Learned From Spelling Bees

By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]

11 Dec

9 TV Shows You Should Start Watching

By Libby Esterle, Senior Account Executive Warning: May Contain Spoilers As you know by now, I have spent the past several years working for, what I consider to be, the BEST Cincinnati-based marketing and communications firm. And with 14 Blacksmith awards to our name, I don’t think I’m wrong! But, that is a blog for […]