Author Archives: Libby Esterle

18 Dec

Taking a Peek Behind the Curtain

As a marketing and PR professional for an award-winning, Cincinnati-based agency, most of the time I work behind the scenes on my clients, so to speak. From ghost writing articles to conducting research to coordinating design for materials and outreach efforts, I am not front and center—and that is just fine with me.   In fact, growing up my mom always wanted me to become an on-air […]

22 Nov

From Phone Interviews to In-Person Interviews, These Hints Will Help You Nail It.

Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]

12 Oct

How A Deep Dive Can Elevate Your Business

One of the things I like best about working for a leading Cincinnati-based marketing and communications agency is the variety of projects and clients—from developing creative campaign concepts to writing copy to refreshing branding–every day brings something a little bit different to keep me on my toes.    And one of my favorite projects is conducting comprehensive communications audits for our valued clients. […]

28 Jun
21 Dec

Technically Speaking

By Libby Esterle, Senior Account Executive As a member of an award-winning Cincinnati-based marketing and communications agency, we aim to blog about topics that are A) of interest to our readers and B) also share some insights/key learnings and, most of the time, they are focused on best practices. This is not one of those […]

7 Nov
14 Sep

Engage Me!

What Cancelled TV Shows Can Teach Us About Marketing Engagement By Libby Esterle, Senior Account Executive  Awhile back, I wrote a blog about simply losing interest in pinning oodles and oodles recipes, décor ideas and crafts that A) were really just taking up my time and B) things I actually NEVER went back and referenced […]

24 Feb

And…Action (Plans)! How to Keep on Task and on Budget. Easily and Efficiently.

By Libby Esterle, Senior Account Executive Someone once said “There is more than one way to skin a cat.” True. Also morbid. And gross. Even for someone who prefers dogs. But the sentiment is accurate. People can tackle projects, solve problems and complete tasks successfully and through a myriad of ways, depending on their personalities, […]

22 Oct

4 Practical Life and Business Lessons from 4 Impractical Jokers

By Libby Esterle, Senior Account Executive To help weather my way through a recent TV show drought, I stumbled upon, and subsequently began, binge-watching “Impractical Jokers” on TRU TV. For those of you who are not familiar with this hidden-camera show, the basic premise is that four lifelong friends (“the guys”) compete to embarrass each […]

13 Jul