15 Nov
8 Nov

Babies: Do They Have Privacy Rights on Social Media?

Working in social media marketing I often think about this new generation of tech-savvy kids (and how I can keep up with them), and the even younger kiddos who are being brought up after them. A new generation of kids are being brought up in a world that has never existed before, a world where social media has existed since their births. A world where it […]

1 Nov

Networking Ideas for Public Works Professionals

As the saying goes, it’s not what you know, it’s who you know. Below are networking ideas for public works professionals. Some of these ideas are specific to the Cincinnati region and Ohio, but you can most likely find something similar in your town and state.     Local Chambers   Business Chambers are always holding events where people with a variety of […]

25 Oct

Check Us Out! Rasor is a Now a Member of the PRConsultants Group. Here’s What You Need to Know.

There are more than 22,000 public relations professionals in the United States. The need for expert communications counsel is growing, as is the need for PR professionals to be able to expand their reach nationwide. Our Cincinnati public relations agency is excited to announce that we are officially the second Ohio representative of PRConsultants Group (PRCG), a collaborative network of award-winning, senior-level public relations and […]

18 Oct

Hey Hospital Marketer: Here Are 4 Things Your CEO Wants from You

Have you read the September 2017 Spectrum from the Society for Healthcare Strategy and Market Development (SHSMD)? The cover article, written by a hospital CEO and former SHSMD board member, is called “6 Things Your CEO Needs from You.”   You may not have had time to read it, so here are a few things the author identifies […]

12 Oct

How A Deep Dive Can Elevate Your Business

One of the things I like best about working for a leading Cincinnati-based marketing and communications agency is the variety of projects and clients—from developing creative campaign concepts to writing copy to refreshing branding–every day brings something a little bit different to keep me on my toes.    And one of my favorite projects is conducting comprehensive communications audits for our valued clients. […]

27 Sep
20 Sep

Why You Need Key Messages for Your Public Works Projects

From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]

13 Sep
6 Sep