23 Aug
9 Aug

Everything I Need to Know About Facebook I Learned from Fiona the Baby Hippo

There’s a lot of divisiveness in today’s headlines, but there’s one story that virtually every Cincinnatian I know has rallied around this summer — that’s the tale of the Cincinnati Zoo and Botanical Garden’s media darling, Fiona the baby hippo. Unless you’ve been living under a rock or managed to avoid every imaginable news outlet, […]

26 Jul

How an Office Environment Can Save Lives

Back in February, a story surfaced of a Philippines Ogilvy & Mather employee passing away after reportedly working overtime while suffering from pneumonia. The story was heartbreaking, but sadly, the reality of overworked employees in the ad world is nothing new. In an agency environment, the standard is that the client comes first; but at […]

12 Jul
28 Jun
14 Jun

Your Data Needs a Facelift, and Design Can Help

I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]

31 May

Map Design Tips to Clearly Communicate Your Improvement Project

A well-designed project map is a beautiful thing – it can help explain a project and reinforce your brand. When you’re using maps to help communicate your project to the public, you want to make sure they’re uncluttered, clearly branded and clearly labeled. Below are a few examples of maps the Rasor Public Involvement Team […]

17 May

Stuck with a Blank Page? Here’s Where to Look for Inspiration

Oftentimes when our team creates blogs, we’re inspired by client work, industry news or random sources of information (like pizza or office dogs). But, every once in a while, writer’s block hits and it feels impossible to come up with anything uniquely new. So, we turn to some of our favorite sources of inspiration to […]

3 May

The Fyre Festival and the Power of Marketing

If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]

19 Apr

How Do You Make Your Messaging Stand Out? Do Like Papa John’s

Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]