Category Archives: Business

22 Nov

From Phone Interviews to In-Person Interviews, These Hints Will Help You Nail It.

Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]

26 Jul

How an Office Environment Can Save Lives

Back in February, a story surfaced of a Philippines Ogilvy & Mather employee passing away after reportedly working overtime while suffering from pneumonia. The story was heartbreaking, but sadly, the reality of overworked employees in the ad world is nothing new. In an agency environment, the standard is that the client comes first; but at […]

28 Jun
19 Apr

How Do You Make Your Messaging Stand Out? Do Like Papa John’s

Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]

28 Sep

Interview Advice: Just Be You

By Victoria Knepp, Account Associate Stumbling over words, sweaty armpits and “um…um…um,” are some of the many terrors that so many associate with job interviews. Oftentimes people think of a job interview as a place to embellish themselves, put on their best suit, and speak as eloquently as possible. These are all great practices, but […]

17 Aug

Design Do’s and Don’ts

By Abby Brown, Creative Associate As the Creative Associate at Rasor, I handle all things design-related. I work with some wonderful and creative marketers who all place value on design, as do many other professionals in the marketing world. Marketing and design are intertwined, whether you want to admit it or not. Need some convincing? […]

6 Jul

The 5 Qualities You Need for an Agency Career

By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more.  Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think […]

22 Jun
8 Jun
27 Apr

Don’t Let Those Sticky Notes, Color Coded Timelines and To-Do Lists Scare You – Read This and Get Organized Now.

By Victoria Knepp, Account Associate How many times have you been asked, “How do you keep yourself organized?” in a job interview? How many times have you asked yourself, “How can I keep myself organized?” Well, no matter who is asking the question, in the marketing communications world an automatic answer is a must. Working […]