Erika Turan, APR, Senior Account Executive
Erika Turan brings more than 20 years of marketing, strategic planning and leadership thought to Rasor Marketing Communications. As a Senior Account Executive, Erika provides clients with outstanding writing, strategic counsel, planning and tactical execution skills. She loves a good “to do” list and once learned a valuable lesson about coordinating a balloon release in close proximity to an air intake system.
Erika began her career with 15 years of rising leadership that shaped the public relations and marketing of some of Cincinnati’s largest healthcare systems, handling media relations, crisis communications, brand management and strategic marketing. She played a vital role in the re-birth of The Jewish Hospital in Kenwood, following the closure of the hospital’s original location in Avondale, helping the hospital to increase preference and market share in patient services not previously offered in Cincinnati’s suburbs. She also led the marketing of the region’s largest cardiovascular service line, coordinating multi-million dollar advertising campaigns and grand opening galas.
At Rasor Marketing Communications, Erika helps to craft strategic counsel, tactical execution and compelling storytelling for a broad range of clients that include Mercy Health, AtriCure Inc., Flipdaddy’s Burgers & Beers, Meridian BioScience, Cintas and The Christ Hospital Health Network.
Her work with the teams at Rasor has resulted in the Cincinnati American Marketing Association’s Pinnacle Award and multiple Blacksmith Awards from the Public Relations Society of America. She was also named a YWCA Rising Star and is the recipient of two Bronze Quill awards from the International Association of Business Communicators. Erika earned a Bachelor of Arts cum laude in English writing from DePauw University and holds a number of volunteer roles in her community.
What’s your favorite movie quote?
“Can I refill your eggnog for you? Get you something to eat? Drive you out to the middle of nowhere and leave you for dead?” – Clark Griswold in National Lampoon’s Christmas Vacation
When did you know you wanted to work in communications?
The first of my many internships was in the Public Affairs office of the University of Nebraska Medical Center. I loved the variety of the work, from internal communications to booking physicians on radio shows to writing scripts for a television medical show. From then on, communications was my primary focus.
Which app would be the last one you’d delete from your phone? Why?
I love the Walkroid app on my smart phone. It’s a smart pedometer that motivates me to get up and move around more. It’s probably the one I click on most often in a day…and some days I feel like a champ and other days I feel like a sloth.