Author Archives: Erika Turan

7 Feb

This Is Us Just Put Crock-Pot on the Defensive. Here’s How to Keep Your Own Brand from Being Blindsided.

By Erika Turan   Fans of NBC’s juggernaut This Is Us have catapulted the show’s ratings since it launched in 2016. In fact, upward of 10 million people tune in each week to watch the generational drama that follows the Pearson family through triumph and heartbreak. Chief among the show’s touchpoints is its time-travel storytelling. […]

1 Feb

You Need a Reason to Believe if You Want Your Marketing to Make an Impact

By Erika Turan   I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]

20 Dec

A Few of Our Favorite Things

It’s time for Rasor’s annual list of Favorite Things. It’s just like Oprah’s list, just not quite as famous. From puppies to hippos to beer, we cover it all. We wish you and yours a warm and happy holiday season.  Fiona, the baby hippo. And if you don’t love her too, we can’t be friends anymore. The newly re-opened Music […]

15 Nov
25 Oct

Check Us Out! Rasor is a Now a Member of the PRConsultants Group. Here’s What You Need to Know.

There are more than 22,000 public relations professionals in the United States. The need for expert communications counsel is growing, as is the need for PR professionals to be able to expand their reach nationwide. Our Cincinnati public relations agency is excited to announce that we are officially the second Ohio representative of PRConsultants Group (PRCG), a collaborative network of award-winning, senior-level public relations and […]

18 Oct

Hey Hospital Marketer: Here Are 4 Things Your CEO Wants from You

Have you read the September 2017 Spectrum from the Society for Healthcare Strategy and Market Development (SHSMD)? The cover article, written by a hospital CEO and former SHSMD board member, is called “6 Things Your CEO Needs from You.”   You may not have had time to read it, so here are a few things the author identifies […]

19 Apr

How Do You Make Your Messaging Stand Out? Do Like Papa John’s

Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]

25 Oct

PCOS Awareness

By Erika Turan, Senior Account Executive   While to us, our Rasor photos symbolize our sharp approach to marketing communications (not to mention a nod to our company name), to those diagnosed with Polycystic Ovarian Syndrome, they can come to mean even more. For millions of women, PCOS can mean struggling with irregular menstrual cycles, […]

8 Jun
2 Mar