Author Archives: Erika Turan

19 Apr

How Do You Make Your Messaging Stand Out? Do Like Papa John’s

Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]

25 Oct

PCOS Awareness

By Erika Turan, Senior Account Executive   While to us, our Rasor photos symbolize our sharp approach to marketing communications (not to mention a nod to our company name), to those diagnosed with Polycystic Ovarian Syndrome, they can come to mean even more. For millions of women, PCOS can mean struggling with irregular menstrual cycles, […]

8 Jun
2 Mar
11 Nov

How Vineyard Vines Got Schooled by a Kid…and Showed Great PR in the Process

By Erika Turan, APR, Senior Account Executive Familiar with the Vineyard Vines brand? The uber-preppy line of clothing is based in Connecticut, and has earned legions of fans with its bright colors and iconic happy whale logo. Tween girls are among the brand’s biggest followers, attracted to dresses, hoodies and outfits emblazoned with anchors and […]

19 May

How One Plumbing Company is Maintaining Top-of-Mind Awareness

By Erika Turan, APR, Senior Account Executive Just about every month for the past couple of years, I’ve received an unassuming-looking envelope in the mail from a local plumbing company. Contained within isn’t a flashy card about fast service or expertise. There’s no coupon for a discount. In fact, there’s usually not a single mention […]

19 Mar
7 Jan

6 Things I Learned About Sales and Marketing from a Cub Scout

By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and […]

5 Nov
2 Oct